Brand
Brand
The marks, the colour, the typeface and the rules for using them. Two rules override everything else: the dot is always amber, and the cross stays inside the circle.
The mark
A circle with a cross contained inside it: the XOR gate (⊕, U+2295), a hollow amber stroke on dark. The cross never touches or passes the ring.
The double reading is the point: the same glyph is the XOR logic gate and a crosshair. Logic and targeting in one symbol, which is what a cyber test-and-evaluation brand needs. Lean on both readings; never resolve it to only one.
The wordmark
Styled text, never an image: JetBrains Mono 700, tracking 0.1em. Letterforms are #F2EAD6 on dark and #14120E on paper. The dot is always amber, #E8B84B: the one fixed point across every surface.
Colour
One brand hue. Amber is the only colour with a ladder and the only one that glows; everything else is a flat signal with a single value.
The amber ladder
- #e8b84b--xor-amberbody, action, brand
- #ffcf6a--xor-amber-brightheadings, active
- #ffe6a6--xor-amber-hotthe one signal
- #9a8a5e--xor-amber-dimsecondary
- #6e6144--xor-amber-faintchrome
Grounds
- #0a0805--xor-phosphornear-black · operator
- #111111--xor-flat-darkdecks · UI
- #FAF8F2--xor-paperprint · board
Flat signals
- #6ee7a8--xor-datameasured values, success, agent
- #f0d890--xor-warningamber's caution stop
- #ff5f57--xor-failurefailure, error
- #38bdf8--xor-infoinfo, target
- #a78bfa--xor-modelmodel, reasoning
Colour never carries meaning alone. Status pairs a glyph with a brightness step, and the amber ladder is a single hue. Low-vision, monochrome and dim-display readers may not resolve its steps, so the label or glyph beside it always has to be sufficient on its own.
Typography
Monospace is the voice: the typeface of logs, traces and receipts, which is what the product records. Two supporting faces exist only where long reading in monospace turns punishing.
Never
- Stretch or distort either mark
- Recolour the mark, or swap the amber dot
- Fill the disc, or let the cross pass the ring
- Rotate the mark, or apply effects in print
- Rebuild the wordmark in another typeface
- Place the mark directly on photography
On photography or busy imagery, put the mark on a solid holding panel (near-black or paper) or a calm area with enough contrast. Contrast must pass WCAG AA.
Asset pack
SVG is the source of truth for screen, web and product. Everything below is served from this site.
- mark-amber.svgThe XOR gate, amber on dark. The primary mark.
- mark-ink.svgInk on light, for print and mono contexts.
- mark-paper.svgCream, reversed out of a dark ground.
- mark-badge.svgThe mark on a rounded tile, for app icons and avatars.
- wordmark-amber.svgXORCISE.AI wordmark, brand colours.
- wordmark-ink.svgWordmark in ink, for paper.
- wordmark-paper.svgWordmark reversed, for dark grounds.
- lockup-horizontal.svgMark left of wordmark: the primary lockup.
- lockup-stacked.svgMark above wordmark, for square spaces.
The colour, type and motion tokens are published in both formats and are the single source for code: xorcise-tokens.css and xorcise-tokens.json. This site is built on them.
Using the name
The wordmark and the XOR gate are trademarks of Fifth Domain Pty Ltd. The software is Apache-2.0, and that licence covers copyright and patents, not the marks.
You may say truthfully that something works with, is built on, or was produced by XORCISE, and you may use the logo unmodified to link here. Naming your own product after it, or shipping a modified build under the XORCISE name, needs our agreement. What is permitted and what is not is set out in full in the trademark policy.